Velarde Joins AFRY Team

AFRY Management Consulting has announced that Guillermo Velarde will lead the Wood Products and Surfaces Team in North America.

Guillermo has been named a Principal Consultant at the AFRY’s New York office. He has more than 15 years of experience in the wood products industry value chain within the North and South American markets. His areas of expertise include composite panels, surfacing materials, engineered wood products, mass timber and flooring products.

As a Principal at AFRY, Guillermo will advise industry and financial clients in corporate strategy, product strategy, market analysis and due diligence projects.

Prior to joining AFRY, Guillermo held Director positions at Arclin USA, where he managed complex projects in the areas of product strategy, market growth, marketing, and corporate development. Guillermo has also held and will continue with different roles in industry trade associations to support and promote the entire industry and the market.

E-mail: Guillermo.Velarde@afry.com