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HPVA Rebrands As Decorative Hardwoods Association

Hardwood Plywood & Veneer Association has just rebranded as the Decorative Hardwoods Association and launched an easy-to-navigate website packed with resources for trade professionals, manufacturers, and consumers.

“This name change will better describe our diverse membership of North American hardwood plywood, engineered wood flooring, and hardwood veneer manufacturers,” said Don Finkell, chairman of the board of directors of Decorative Hardwoods Association.

The new Decorative Hardwoods Association website highlights the benefits of American-made, real wood products. “We are passionate about showcasing the beauty and craftsmanship of real engineered wood and demonstrating our dedication to sustainable forest management and ethical, legal sourcing of timber throughout the world,” said Kip Howlett, president of Decorative Hardwoods Association.

The resources provided by the Decorative Hardwoods Association include where to buy quality, American-made engineered wood products, information on members’ commitment to sustainable forest management, and how certification and testing protect consumers – and the world’s forests. In addition, more opportunities have been added for members to feature their products and services.

“We care deeply about our forests and our products which maximize the yield from those resources,” said Howlett. “Our association is a legacy that has been handed down from one generation to the next for more than 97 years.”

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