Producers Announce Personnel Changes

Ashlee Cribb Succeeds Tom Temple At Potlatch

PotlatchDeltic Corp. has appointed Ashlee Cribb as Vice President, Wood Products. She succeeds Tom Temple, who is retiring in October after serving in this role since 2009.

“We are thrilled to welcome Ashlee,” comments Eric Cremers, PotlatchDeltic President and CEO. “Ashlee brings extensive knowledge and a strong track record with over 30 years of industry experience including positions at Georgia-Pacific LLC and Roseburg Forest Products.”

Most recently Cribb served as the senior vice president, chief commercial officer at Roseburg Forest Products based in Springfield, Ore., and prior to that held leadership roles in Roseburg’s Structural Products business. She has an MBA from Washington University, St. Louis, and earned her chemical engineering undergraduate degree at the Georgia Institute of Technology.

“I am looking forward to engaging with the team and continuing a strong commitment to the core values of the company, including excellence in safety,” Cribb says. “The PotlatchDeltic mills are well positioned and I am excited to execute on continued growth and operational excellence to deliver value for our customers, shareholders and communities.”

Doug Asano Steps Up At Roseburg As New Senior VP—Sales & Marketing

Roseburg Forest Products has named Doug Asano as Senior Vice President—Sales and Marketing. He replaces former SVP Ashlee Cribb; Asano transitions from his previous role as director of sales excellence.

“We wish Ashlee all the best in her new opportunity, and we are excited to have someone of Doug’s caliber, scope and experience available to step in immediately,” Roseburg President and CEO Grady Mulbery says. “It’s a reflection of the bench strength we have built as a company over the past several years. We anticipate a transition that allows us to move forward smoothly.”

Asano joined Roseburg in August 2020 after serving as a vice president for nine years with Huber Engineered Wood. At Huber, he brought innovation and transition to national accounts, sales and marketing, all of which fit with his new position at Roseburg. His new role will encompass the entire Commercial Team, including Sales, Distribution, Marketing, and Supply Chain and Logistics.

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